![]() The paradox of teaching entrepreneurship is that such a formula necessarily cannot exist because every innovation is new and unique, no authority can prescribe in concrete terms how to be innovative. These are the kind of elementary truths we teach to second graders, but they are easy to forget in a world where so much of what we do is repeat what has been done before. But we are the only ones that can invent new things and better ways of making them. Animals are instinctively driven to build things. Unlikely as it sounds, the answer threatens to be far worse than the crisis of 2008.Not just over your own life, but over a small and important part of the world. A startup is the largest endeavor over which you can have definite mastery.Ex: When Yahoo offered to buy Facebook for $1 billion.Definite founders with robust plans don’t sell. ![]() The greatest thing Jobs designed was his business.It’s true that every great entrepreneur is first and foremost a designer.All happy companies are different: each one earns a All happy families are alike each unhappy family is unhappy in its own way.”īusiness is the opposite.Monopoly is the condition of every successful business.Every new creation takes place far from equilibrium.Every business is successfulĮxactly to the extent that it does something others cannot.What valuable company is nobody building? In a world of scarce resources, globalization without new technology Spreading old ways to create wealth around the world will result in devastation. The smartphones that distract us from our surroundings also distract us from theįact that our surroundings are strangely old. Ex: CHINA ENERGY PRODUCTION, INDIAN LIFESTYLE. This age of globalization has made it easy to imagine that theĭecades ahead will bring more convergence and more sameness. What happens when we’ve gained everything toīe had from fine-tuning the old lines of business that we’ve inherited? ![]() Zero to One is about how to build companies that create new things. Successful people find value in unexpected places, Indeed, the single most powerful pattern noticed is that Today’s “best practices” lead to dead ends Unless humans invest in the difficult task of creating new things,
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